Jason Asks:
My site had a huge spike in traffic for a day--like 10-15x normal--after redoing our sitemap. It seems to have come back down (mostly), but we're wondering if this is a normal experience. What have you experienced after redoing your sitemap?
Rob’s Answer:
In my experience, no. Submitting a site map will not result in a spike of traffic.
However, I don't run a news portal like the one you have created.
I think that your site may have been quickly indexed and after running through the search engine algorithms has fallen off or been categorized correctly. I have experienced this myself when I've put large amounts of data online all at one time. Traffic goes up, gets sorted, goes down.
The real key to uncovering an answer to this question will come from your analytics. Combining those specific results with the timing of what was going on in development and on the site itself could lead to a concrete answer.
If the sitemap was the only thing that changed, then it must have been the source of the spike.
I might also have a quick look at how many new members registered before and after the spike / downtime. If some of your marketing efforts suddenly took effect, then the registration process and natural traffic could be to blame.
Source(s):
I'm an I.T. pro with specific experience solving the problems of traffic intensive sites.
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