Wednesday, January 21, 2009

What do you think of this blog post about saving money by making smarter automotive decisions?

Used Car Genius Asks:
 
I'm most interested in hearing about how the topic affects you personally, and if reading that post would make you want to come back to the site for more information on saving money by making better automotive choices...

http://blog.usedcargenius.com/?p=178
 
Rob’s Answer:

Personally, I am currently searching for a new (or used) car. Your article was interesting and while it didn't necessarily give me any new information or insight, I was glad to read it.

I think that it would be a good small town, local newspaper article but that it is not positioned well for a blog. Here's why:

1) Your points are clouded with words.

Cut down on the number of words you use and prove your points in other ways.

2) You have an interesting title, but I don't feel like the article gave me an answer.

Trust is a funny thing online and if you're trying to build readership, honest, well proven / supported posts are key. I like that you made that post and mentioned that you own a dealership, but I don't like generalities that made up the proof.

3) I Would Like More Information

In your 4th paragraph, you outline the meat and potatoes of the solution. This is where I want more information that is easy to find. I didn't feel the desire to click through to any other articles on your blog because they weren't avaliable to me where and when I needed them.

You might have some other great articles about "researching a puchrase", finding "a great deal from a motivated seller", "finding a great repair shop based on trusted recommendations", etc. But, how would I know? When I've scrolled down to that section of the page, all I see are random tags and categories.

Contentiously think about where people are looking when they read your articles. Provide links (images work best) to alternate articles, advertising, or off-site information. This is referred to as contextually generated content and is most effective on small growing blogs manually.

I hope that these few points help Used Car Genius!

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